Founded in 2016, Pure Gold Living is the real estate arm of the renowned Pure Gold Group, a name synonymous with quality since 1989.Established by Firoz Merchant an entrepreneur with deep experience in both retail and property the brand brings a legacy of precision, transparency, and innovation into the realm of real estate.
It was born with a vision to translate the standards of excellence and trust built in the jewelry industry into the world of property development. The company quickly gained a reputation for delivering contemporary, high-quality residential projects with its strong commitment to deadlines. Their guiding philosophy, reflected in the motto “On time, every time, that prioritizes transparency, modern construction techniques, and customer confidence.
Various developments in Dubai’s Al Furjan neighborhood, such as PG One and PG Maison by this company offers well-crafted units ranging from compact studios to expansive duplexes. Each unit is equipped with smart home systems and finished with durable materials.In 2023, the developer has announced an AED 1 billion investment strategy showing its ambition to expand the residential and commercial sectors of Dubai. Whether for end users or investors, this developer continues to deliver reliable, future-forward real estate that aligns with the city’s dynamic growth.